If you truly want your website to achieve its full potential, then you need SEO. What is SEO? SEO stands for Search Engine Optimization. Basically it’s a process through which you ensure the fact that your website is “eye catching” for search engines, easy to be indexed. Hence, search engines will display your site high in search results.
Today, having a website is simply not enough. Businesses need to grow their online presence, and this can only be done using web development and online marketing functions. When you stop all of your marketing efforts, SEO is the only way to continue to get visitors to your site.
With SEO on your side, you can actually build a better website and play an active role in the design of your site, so that you can make sure that all of your client’s expectation and needs are met, and that at the same time, that your site is search engine friendly.
Because without having a site that’s easy to be read and found by search engines, you limit your online visibility. Your goal is to be on the first page, in the first results, for the terms that are specific to your business. If you don’t understand the importance of the role that SEO plays in your website’s design, you limit your business and your online presence.
With SEO, you can easily select search engine friendly technologies. It’s a lot easier to get lots of traffic to your site if the website has a SEO friendly design. There are many technologies that make a site look nice, but, the site is simply not search-engine friendly. It’s needless to say that such a site might make an impact on the visitors, but, when a search engines tries to access the content on the site, it might either block or slow down the search engines, and that makes search engines discard it.
A SEO web designer will know how to format the URL structure and insert keywords in the URL. When people put a link to your site, they put a link with an URL. If the URL doesn’t have any keyword present, then it’s harder for other people and search engines alike to know what that link is all about. SEO can help you optimize the various aspects of online visibility, your site architecture, navigation and flow.